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The web page has the following on the web page, "Now celebrating our 48th year in business! For 48 years,." We saw that the web site also said " Electronic Sales of New England ESNE." It also said " Has been fulfilling the needs of the ocean industry as a regional manufacturers representative. Through the years, ESNE has continually grown to meet the needs of their customers through steadily increasing their. And by delivering professional, personalized service. ESNE continues this commitment to their customers and their principals, and is pleased to now extend their presence onto the world wide web." The header had manufacturers rep as the highest ranking optimized keyword. This keyword is followed by ESNE, Electronic Sales of New England, and offshore which isn't as urgent as manufacturers rep. The other words esalesne.com uses is marine. oceanographic is included and will not be viewed by web crawlers.